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Our Values
CREATIVITY
We draw inspiration
from all arenas of life, exploring beyond the well-trodden path.
INTUITION
Knowing where to dig and which fork to take sometimes relies on trusting your gut.
SIMPLICITY
Through precise storytelling, we distill complexity into concise and actionable insights.
About Smedes
A student of relationships, Smedes is ever driven to connect dots, navigate complexity, and uncover drivers of human behavior. She is passionate about visual and verbal storytelling, the kind of person who refuses to give up on a book no matter how grueling. Her fascination with humankind and habit for people-watching feed her relentless curiosity.
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Smedes is a seasoned brand strategist and cross-functional team leader. While her interests are inborn, her skills were forged in the agency setting. Her practice leverages a combination of brand strategy, cultural intelligence, semiotics, and qualitative research to inform decision making.
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She was formally educated in the world of fine art, with a focus on photography and ceramics. Time spent in the studio, coupled with a solid foundation in design principles and art history, informed how she explores and interprets the world.
Not sure if your brand is on the right track?
We can help you navigate.