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Services
Breadcrumb Strategy operates on a consulting basis, providing tailored solutions for short- or long-term engagements. Strategic partnerships and handpicked teams of independent practitioners are assembled from
a trusted collective of skilled strategists and designers
as needed. All solutions are tailored to your unique challenges, preferences, and needs.
1
Brand Strategy
It’s difficult to build anything substantial if you forgo a blueprint. Articulating the core that defines your brand helps everyone understand who you are, what you stand for, and the role you can play in their lives. Clear and consistent articulation of your story is an investment in your distinctive edge.
Select offerings:
o Positioning and Purpose Development
o Storytelling and Copywriting
o Creative Brief Strengthening
o Competitive Auditing
o Persona Enrichment
2
Semiotics & Cultural Insights
Humans are hardwired to recognize and respond to patterns. Decoding cultural context helps to align your intended meaning with the interpretation observers are forming between the lines. It’s about saying what you mean, meaning what you say, and preventing your message from getting lost in translation.
Select offerings:
o Pitch Augmentation
o Thought Piece Development
o Category Code Identification
o Design Strategy Inspiration
3
Consumer Research
When you want to know what someone is thinking, engaging them in conversation is a great place to start. Uncovering the ‘why’ and ‘how’ behind
the ‘what’ of human behavior facilitates the building of more meaningful
and intentional offerings. Human truths born of empathy present abundant playgrounds of opportunity.
Select offerings:
o Research Moderation
o Discussion Guide Writing
o Stakeholder Interviews
o Stimulus Gathering
o Insight Mining
Not sure if your brand is on the right track?
We can help you navigate.